Experience Sonoma Valley, California, the destination marketing organization for Sonoma Valley, today announced its new Executive Director, Tim Zahner, who will take the reigns on August 20.
“We [the board] spent a lot of time searching for the right candidate to lead the Sonoma Valley Visitors Bureau,” said board President Hunt Bailie. “Sonoma Valley is a world-class place to visit with a great local community, and we needed to find someone who understands who we are at our core, while also having the skills to promote the incredible experiences, businesses, organizations and events we have here. Tim is the perfect fit.”
Zahner was most recently the Chief Operating Officer of Sonoma County Tourism, after serving as the Interim CEO and as the Chief Marketing Officer of Sonoma County Tourism for more than 10 years. During the October 2017 wildfires he led SCT’s immediate response from the hospitality industry as well as the “open for business” messaging in the months following. Zahner has experience in communications and marketing, organizational development and strategy, having been part of Sonoma County Tourism’s growth from a $3 million to an $8.5 million marketing and sales organization.
Some of the programs he was integral in rolling out include off-season promotions, a robust content and video strategy, public relations programs and a community engagement program that worked with stakeholder groups to address tourism issues.
“I look forward to working with the entire Sonoma Valley community as we create a sustainable hospitality economy,” Zahner said. “Sonoma Valley is a community of farmers, artisans and families that attracts visitors from around the world. I am ready to join with the staff and board at Sonoma Valley Visitors Bureau to continue their good work and look forward to working with the community to benefit Sonoma Valley.”
Lisa Niver is a travel expert, writer, artist, entrepreneur, and on-camera host who has explored 96 countries. Niver has established a following through her written and video content, garnering over one million video views on YouTube, Amazon Fire Tv and Roku.
Niver is the founder of a top 100 travel blog, We Said Go Travel, that reaches more than 200,000 annually and is in the top 1/8 of the top 1% of all sites in the United States. In her tri-annual international travel writing competitions, she has published nearly 2000 writers from 75 countries.
She was invited to the United Nations as a Champions of Humanity ambassador, to the red carpet at the Oscars with United Airlines and to New Orleans for a project with American Express and Starwood Hotels. Her recent stories include Dutch designer villas for Luxury Magazine, interviewing Fabien Cousteau for Delta Sky, skiing with the blind for Sierra and scuba diving in the Solomon Islands for Smithsonian.
She also contributes to USA Today, Wharton Business Magazine, the Jewish Journal and is verified on Twitter. Niver was a 2012 nominee for the Presidential Award for Excellence in Math and Science Teaching and a 2014 nominee for the Charles Bronfman Prize.
J.P. Bary is a New York based lawyer and financial advisor who enjoys unraveling complicated issues. One of the issues that's fascinated him over the years is why people find it so difficult to get comfortable with wine. Part of the problem seems to be that with any subject as complicated as wine, the gap between what experts and ordinary consumers know is so great that it's hard for them to communicate with each other. Other wine buffs often told J.P. that the people who had been most helpful to them in learning about wine had been members of their families, friends and other non-experts. So he began talking to people to find out what they found most confusing about wine and what helped them the most once they learned it.
As it turned out, there was a significant disparty between what professionals are trained to say and what people find it most useful to know. After years of discussions and observations, J.P. identified a number of key mistakes that a majority of wine consumers make repeatedly. He also took careful notes on the numerous disparities between what wine professionals mean and what those who haven't become immersed in the lore and language of wine understand. The Persistent Observer's Guide to Wine shows people how to avoid these mistakes, understand what the pro's are trying to say and become proficient much more quickly. Rather than concentrating only on teaching readers more about wine, the book focuses on what they most need to know (or forget) about their own interactions with wine, so they can get the most out of every wine experience.
In his own explorations of wine, J.P. has benefitted from being part of a family involved in making, distributing and marketing wine for centuries. He's travelled widely in the world's wine regions and counts many growers, winemakers, importers, distributors and retailers among his friends. An avid reader of books, articles and blogs on wine, he conducted extensive interviews with wine consumers at all levels in order to find out what they need to hear that hasn't already been said.
Lowell Jooste, LJ Crafted Wine & inventor of "The Wine Steward"’
4th generation wine industry expert and inventor, Lowell Jooste who owns the urban winery, LJ Crafted Wines in San Diego California. He has invented a device (aptly named "The Wine Steward") that allows wine to be dispersed regularly from the barrel in which it is aging without compromising the remaining wine. I have attached Lowell's bio, a photo of the Wine Steward, and our About Statement. They received a 93 score recently on their 2015 Patient Terrier Pinot Noir and rave reviews on their petite verdot. They have been open for one year.
Mixed metaPours is the latest in a series of career catapults for its founder, Cheryl Rich Heisler.
A lawyer by education, Heisler made her first career switch from big-law to consumer packaged goods marketing when she took a job in brand management at Kraft Foods in 1985.
In 1988, she left corporate America altogether to start Lawternatives, a career consulting firm for other lawyers in transition. Lawternatives still exists to this day, and when Cheryl is not working behind a bar, she continues to counsel members of the legal bar about what else they can do with their law degrees.
In 2011, taking her own career advice, Heisler followed her passion for mixology and attended the American/Professional Bartender Schools, receiving her Mixology License and BASSET Certification. She has been mixing, sipping, and sharing her recipes since that time.
A regular contributor to print/radio/internet media, Ms. Heisler is a frequently requested speaker. To get more information about having Cheryl present to your organization or group, please contact us with the name of your organization, your exact dates/locations and the topic you would like her to address, and she will follow up shortly.
David is the co-founder and CEO of PureWine Inc, formed in 2014. As a lifelong “tinkerer” and inventor, David set out on a 5-year journey to solve a 9,000-year-old problem – unpleasant reactions to wine consumption. Plagued by headaches and nasal congestion himself, David was motivated to find a way to enjoy wine again. His mission to discover a convenient, efficient method of removing sulfite preservatives and histamines from wine was a success. After consuming countless bottles of “lab supplies,” The Wand™ by PureWine was realized. Say goodbye to wine allergies and hello to Pure Wine!
David uses his unique set of skills to bring this first-in-class product to reality. Until 2013, he was a Research and Development Executive with Novartis (formerly Alcon Laboratories) in Ft. Worth, Texas. During his 20 years with Novartis/Alcon, he led the research teams responsible for developing and commercializing a wide range of new pharmaceutical products and medical devices.. Prior to Alcon, he was a research scientist at Allergan Pharmaceuticals in Irvine, California focused on developing novel approaches to treat sight-threatening diseases.
In addition to PureWine, David has co-founded several companies in the areas of medical diagnostics, sports medicine and consumer package goods. He is actively involved in multiple startup incubators in Florida and Texas, and is a frequent lecturer at the University of Florida, Engineering and Business Schools. With his broad range of experience, he brings an enthusiasm for innovation and entrepreneurism to the students. To date, he has more than 50 patents and has contributed to over 150 scientific publications.
David enjoys restoring classic automobiles, studying all aspects of wine production and exploring natural wilderness areas with his family and friends. He has also been involved in several humanitarian activities in developing countries.
The three of us, Lindsey Moran, Denise Woolery, and Gail Kearns, are collectively known as the Gourmet Girls on Fire and we are the authors of The Gourmet Girls Go Camping Cookbook.
Lindsey Moran has been working as a production designer in the film and television industry since graduating from California Institute of the Arts in 2003. She is also the writer and illustrator of The Gourmet Girls Go Camping Cookbook.
Denise Woolery is the owner of Acanthus Design and is the executive chef for The Gourmet Girls Go Camping Cookbook. Denise and Gail have compiled and tested all of the cookbook’s recipes, cooking them over campfires and on their camp stoves.
Gail Kearns is a Book Sherpa who has helped people through the self-publishing process for nearly twenty years, and she is also the editor-in-chief of The Gourmet Girls Go Camping Cookbook.
New Theory Magazine is your dose of Millennial culture at its finest. New Theory Magazine provides you with exclusive access into the mind of the mature millennial covering inspirational business, health/fitness, fashion/beauty, celebrity news, music, hot topics & so much more! With nationwide distribution, New Theory Magazine is designed to offer you a view from the inside out. The evolution of millennial multimedia promises more than just a generational guide in entertainment leisure, but a lifestyle full of prosperity.
A fifth-generation Sonoma County native, Christopher Silva is firmly rooted in Sonoma County agriculture. He was raised in a family of Petaluma dairy farmers, and nine years after graduating from Loyola Law School in Los Angeles, he retired from practicing law to join St. Francis Winery. At the age of 38, he became President & CEO of St. Francis in 2003. He understands firsthand that a farmer’s footprint and intimate knowledge of the soil, microclimates and terroir of the region are the most important ingredients for healthy vines.
As President & CEO of St. Francis Winery & Vineyards, Chris has a specific focus: crafting world class Sonoma wine. St. Francis is best known for luscious, elegant, fruit driven Sonoma County Chardonnay, Cabernet Sauvignon, Merlot, and “Old Vines” Zinfandel. Widely awarded as a quality leader, St. Francis is committed to being the premier producer of handcrafted Sonoma wines in each of its categories. Additionally, St. Francis was named “#1 Restaurant in America” by OpenTable in 2013 and 2015 in recognition of its farm to table wine and food pairings offered on site to Winery visitors each day.
Under Chris’ leadership, St. Francis has also been recognized for its many green practices. A 457-kilowatt Solar Energy System, installed in 2004, provides up to 40% of the Winery’s energy from the sun. St. Francis has taken aggressive steps in water and creek conservation, recycling, eco-friendly packaging, and created an on-site sustainable vegetable garden to support its culinary programs. St. Francis is Certified Sustainable by the California Sustainable Winegrowing Alliance.
Committed to mentorship and community involvement, Chris served on the Board of Big Brothers Big Sisters of Sonoma County and is now on the Dean’s National Advisory Board of the UNLV Harrah College of Hotel Administration. In 2011 he was honored by UNLV as the “Food & Beverage Industry Executive of the Year” and was named “2011 Healthy Business Leader” by the Northern California Center for Well Being in recognition of his workforce wellness initiatives at St. Francis. In recent years, North Bay Business Journal has repeatedly named St. Francis Winery & Vineyards one of the "Best Places to Work" in Northern California.
Chris was elected Chairman of the Board of Trustees of Santa Rosa Memorial Hospital for 2011. In 2014 he was elected Chairman of the Santa Rosa Junior College Wine Studies Advisory Board. His son Joseph and daughter Sydney are sixth-generation Sonoma County natives and attend local public school, where Chris served on their School District Foundation Board. He has taught college classes in legal research and legal writing, and lectures nationally regarding wine, law, and business. Chris' life story and approach to running a business have been featured in The New York Times, Luxist, AOL Daily Finance, and Corporate Wellness Magazine.
“Our time at St. Francis will not be measured in years. It will be measured by the contributions each one of us makes—as individuals—to constantly improving the quality of our grapes and our wines. ‘Good enough’ is contrary to our mission.”
Midori and her husband have figured out the success formula to a wonderful marriage and life, having been together for nearly 30 years.
Midori has spent more than a decade studying interpersonal relationships, cognitive and behavioral psychology, and couples therapy. Her programs incorporate breakthrough techniques, which stomps out perceived limitations. This practice helps her clients reach extreme heights.
She has also made it a priority to study actual couples, dissecting how they communicate and interact. You're guaranteed to receive practical, real life suggestions and tips, that make the modern marriages of today happier and more successful.
Her first book, Secrets to a Kickass Marriage was published in 2015, and since then her advice has propelled her into being the 'Relationship Expert' for the California Women's Conference.
Midori holds a degree in Communications from the University of California, Davis, with a focus on Sociology.