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ISO The Good Life Show - Food, Wine, Travel & Lifestyle

Bio: Mike Wreyford, AKA Mike the Wine Guy, is a wine educator, writer, radio show host, and lifestyle expert. Mike is the host & producer of “The Good Life” Show, a popular radio talk show, on air since 2011. As one of the most “casually authentic” wine experts in the industry, Mike Wreyford, AKA “Mike the Wine Guy,” has blazed his own trails and made it his life’s passion to educate, inform and entertain his audience with his extensive knowledge and passion for wine, and the lifestyle that goes with it. His weekly radio program and podcast, “ISO the Good Life” has become a must-listen for travel conscious wine enthusiasts and curious foodies alike. With countless hours of Live Radio, and 1,000+ interviews, Mike’s show has earned a reputation for being informative, entertaining, and uniquely original. As a native Californian, Mike’s adventurous lifestyle and world travels have undoubtedly influenced his approach to wine and food. His dedication to bringing an “all of us” approach to his topics has earned him a loyal following of listeners who appreciate his ability to make even the most complex subjects accessible. In addition to his radio program, Mike is known for his involvement in charitable events and fundraisers, including the highly successful “World of Wine” tasting events which he has been instrumental in developing and hosting since 2011. Mike’s talent for uncovering the stories behind the wine and food he covers is unmatched. His loose yet thoroughly prepared style of interviewing guests allows him to dig deep and discover the true passion and journey of each guest. With his extensive network of contacts throughout California, the West Coast, and beyond, Mike is able to develop unique story ideas that captivate and inspire his audience. As a dedicated professional and wine expert, Mike Wreyford is undoubtedly a name to watch in the industry, and his commitment to bringing the best of wine and food to his audience is unwavering.
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Now displaying: Page 1
Feb 11, 2017

J.P. Bary is a New York based lawyer and financial advisor who enjoys unraveling complicated issues. One of the issues that's fascinated him over the years is why people find it so difficult to get comfortable with wine. Part of the problem seems to be that with any subject as complicated as wine, the gap between what experts and ordinary consumers know is so great that it's hard for them to communicate with each other. Other wine buffs often told J.P. that the people who had been most helpful to them in learning about wine had been members of their families, friends and other non-experts. So he began talking to people to find out what they found most confusing about wine and what helped them the most once they learned it.

As it turned out, there was a significant disparty between what professionals are trained to say and what people find it most useful to know. After years of discussions and observations, J.P. identified a number of key mistakes that a majority of wine consumers make repeatedly. He also took careful notes on the numerous disparities between what wine professionals mean and what those who haven't become immersed in the lore and language of wine understand. The Persistent Observer's Guide to Wine shows people how to avoid these mistakes, understand what the pro's are trying to say and become proficient much more quickly. Rather than concentrating only on teaching readers more about wine, the book focuses on what they most need to know (or forget) about their own interactions with wine, so they can get the most out of every wine experience.

In his own explorations of wine, J.P. has benefitted from being part of a family involved in making, distributing and marketing wine for centuries. He's travelled widely in the world's wine regions and counts many growers, winemakers, importers, distributors and retailers among his friends. An avid reader of books, articles and blogs on wine, he conducted extensive interviews with wine consumers at all levels in order to find out what they need to hear that hasn't already been said.

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