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ISO The Good Life Show - Food, Wine, Travel & Lifestyle

Bio: Mike Wreyford, AKA Mike the Wine Guy, is a wine educator, writer, radio show host, and lifestyle expert. Mike is the host & producer of “The Good Life” Show, a popular radio talk show, on air since 2011. As one of the most “casually authentic” wine experts in the industry, Mike Wreyford, AKA “Mike the Wine Guy,” has blazed his own trails and made it his life’s passion to educate, inform and entertain his audience with his extensive knowledge and passion for wine, and the lifestyle that goes with it. His weekly radio program and podcast, “ISO the Good Life” has become a must-listen for travel conscious wine enthusiasts and curious foodies alike. With countless hours of Live Radio, and 1,000+ interviews, Mike’s show has earned a reputation for being informative, entertaining, and uniquely original. As a native Californian, Mike’s adventurous lifestyle and world travels have undoubtedly influenced his approach to wine and food. His dedication to bringing an “all of us” approach to his topics has earned him a loyal following of listeners who appreciate his ability to make even the most complex subjects accessible. In addition to his radio program, Mike is known for his involvement in charitable events and fundraisers, including the highly successful “World of Wine” tasting events which he has been instrumental in developing and hosting since 2011. Mike’s talent for uncovering the stories behind the wine and food he covers is unmatched. His loose yet thoroughly prepared style of interviewing guests allows him to dig deep and discover the true passion and journey of each guest. With his extensive network of contacts throughout California, the West Coast, and beyond, Mike is able to develop unique story ideas that captivate and inspire his audience. As a dedicated professional and wine expert, Mike Wreyford is undoubtedly a name to watch in the industry, and his commitment to bringing the best of wine and food to his audience is unwavering.
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Now displaying: Page 1
Apr 30, 2017

Purple Line Urban Winery is a small family owned winery born out of our long romance and passion for good wine. My name is Kate (Owner/Tasting room manager) my husband’s name is George (Owner/Winemaker/cellar rat) and this is our story.

Our story begins a few years ago when George decided that we needed to build a wine cellar in the basement of our 1865 Victorian home in the historic district of Oroville. George doesn’t do anything half way and once he gets an idea in his head he is as tenacious as a bull.  So the wine cellar was built. Now we need to fill it up. Ok we can do that…we belong to wine clubs from many regions and surely that will fill the cellar. With our thoughts into filling the cellar we ventured out into the country side on one beautiful Sunday afternoon to do a little wine tasting in our region.  We met the people making the wine, we talked to the people tasting the wine, we smelled the wine fermenting in the oak barrels.

That is the day we fell in love with the craft of making wine, with its intrigue and romance.

Then before we knew it we were helping at the local wineries and learning to make wine from the winemakers. Our innocent flirtations quickly evolved to a full-fledged love affair, as passionate and all-consuming as any love affair can be. We were hooked! What made us want to grow our passion into a serious business are the people and the camaraderie that develops because of the wine.  

The stars aligned and the signs were all around us pointing the way.

We jumped – heart, soul and pocket book – into the wine industry and Purple Line Urban Winery was born. After a few character-building moments (ok, more like questioning our sanity moments), encouragement and guidance from industry winemakers and mentors, and timely opportunities (funny what following the signs will do sometimes), we found ourselves standing in a cold, rundown, warehouse with a leaky roof in downtown Oroville.. Amidst the dust and darkness, we thought “Perfect” Just like our love affair with wine has been a journey that at times has seemed like one challenge after another….. This is the perfect setting to share our passion for wine with you. Our grapes will be sourced from mostly local vineyards in our North Sierra Region. We will crush, ferment, press and bottle the wine ourselves in our cellar.  Thus, the name “Urban Winery”.

We will take advantage of so many incredible grape varietals grown in our North Sierra Foothills region and hand craft them into our wine using time honored traditional methods right here in our fully functioning winery 

In the fall of 2013, (when all the stars aligned) we opened the doors to our tasting room and cellar in the Old Warehouse.  We call it “Warehouse Chic” and we introduce the wines of Purple Line Urban Winery to you.  We are different, we are edgy, but we make great wine. 

Be a “ part of History”  come out and see us and help promote the wines, art, music and food of our region. 

So begins the next chapter of our story… We looking forward to meeting you every step along the way…

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