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ISO The Good Life Show - Food, Wine, Travel & Lifestyle

Bio: Mike Wreyford, AKA Mike the Wine Guy, is a wine educator, writer, radio show host, and lifestyle expert. Mike is the host & producer of “The Good Life” Show, a popular radio talk show, on air since 2011. As one of the most “casually authentic” wine experts in the industry, Mike Wreyford, AKA “Mike the Wine Guy,” has blazed his own trails and made it his life’s passion to educate, inform and entertain his audience with his extensive knowledge and passion for wine, and the lifestyle that goes with it. His weekly radio program and podcast, “ISO the Good Life” has become a must-listen for travel conscious wine enthusiasts and curious foodies alike. With countless hours of Live Radio, and 1,000+ interviews, Mike’s show has earned a reputation for being informative, entertaining, and uniquely original. As a native Californian, Mike’s adventurous lifestyle and world travels have undoubtedly influenced his approach to wine and food. His dedication to bringing an “all of us” approach to his topics has earned him a loyal following of listeners who appreciate his ability to make even the most complex subjects accessible. In addition to his radio program, Mike is known for his involvement in charitable events and fundraisers, including the highly successful “World of Wine” tasting events which he has been instrumental in developing and hosting since 2011. Mike’s talent for uncovering the stories behind the wine and food he covers is unmatched. His loose yet thoroughly prepared style of interviewing guests allows him to dig deep and discover the true passion and journey of each guest. With his extensive network of contacts throughout California, the West Coast, and beyond, Mike is able to develop unique story ideas that captivate and inspire his audience. As a dedicated professional and wine expert, Mike Wreyford is undoubtedly a name to watch in the industry, and his commitment to bringing the best of wine and food to his audience is unwavering.
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Now displaying: Page 1
Jul 30, 2017

About the time I was graduating from California Polytechnic University with a degree in Biology, I remember hearing for the first time President John Kennedy speaking “Ask not what your country can do for you, ask what you can do for your country.” I decided and was accepted to join the Peace Corps to teach high school Biology in Africa. Unfortunately, at the same time, the army was calling me to Vietnam. I decided to make my own choice and joined the Marine Corps as an infantry officer. During those life changing 13 months I spent in Vietnam I remember saying to myself, whatever I do the rest of my life had better make sense. When I returned home to the United States my search began to fulfill the promise I made to myself. Not knowing exactly what that was, I decided to spend a year exploring 17 countries in Europe on a 10-speed bicycle. This fueled my love of travel, culture, and history…the joy of just moving.

I believe travel is the greatest university in the world. It is a fulfilling yet humbling experience to explore the cultures and history of our planet.

For the next 7 years I would travel the globe as a Tour Director. When I returned to Europe leading tour groups, I met a whole new breed of professionally trained tour directors and guides. They could talk about art, food, wine, music, history, culture…they were like modern day Renaissance people. I found that most countries in Europe had national guide schools that trained people to be the “face of their country.” In America tour escorting was done mostly by college students as a temporary summer job or by a retired person to obtain a free trip. Starting a school for tour directors in America seemed pre-destined to be a goal that I would pursue. I wanted to ensure that tour directing was a recognized, respected profession and more importantly give others an avenue to pursue their passion for travel. So, in 1976, my friend and colleague Bill Newton and I started the first school in America to train tour directors and guides.

I am proud of each one of the graduates that made the choice to follow their dream to teach, learn, and grow into the role of a Professional Tour Director and ultimately be called Ambassadors of Goodwill throughout the world. Even after all this time I still lead a few tours a year, when I am not instructing at ITMI. Tour Directing is still my passion… besides, I’m not going to let my students have all the fun!

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