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ISO The Good Life Show - Food, Wine, Travel & Lifestyle

Bio: Mike Wreyford, AKA Mike the Wine Guy, is a wine educator, writer, radio show host, and lifestyle expert. Mike is the host & producer of “The Good Life” Show, a popular radio talk show, on air since 2011. As one of the most “casually authentic” wine experts in the industry, Mike Wreyford, AKA “Mike the Wine Guy,” has blazed his own trails and made it his life’s passion to educate, inform and entertain his audience with his extensive knowledge and passion for wine, and the lifestyle that goes with it. His weekly radio program and podcast, “ISO the Good Life” has become a must-listen for travel conscious wine enthusiasts and curious foodies alike. With countless hours of Live Radio, and 1,000+ interviews, Mike’s show has earned a reputation for being informative, entertaining, and uniquely original. As a native Californian, Mike’s adventurous lifestyle and world travels have undoubtedly influenced his approach to wine and food. His dedication to bringing an “all of us” approach to his topics has earned him a loyal following of listeners who appreciate his ability to make even the most complex subjects accessible. In addition to his radio program, Mike is known for his involvement in charitable events and fundraisers, including the highly successful “World of Wine” tasting events which he has been instrumental in developing and hosting since 2011. Mike’s talent for uncovering the stories behind the wine and food he covers is unmatched. His loose yet thoroughly prepared style of interviewing guests allows him to dig deep and discover the true passion and journey of each guest. With his extensive network of contacts throughout California, the West Coast, and beyond, Mike is able to develop unique story ideas that captivate and inspire his audience. As a dedicated professional and wine expert, Mike Wreyford is undoubtedly a name to watch in the industry, and his commitment to bringing the best of wine and food to his audience is unwavering.
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Now displaying: Page 1
Feb 25, 2017

Experience Sonoma Valley, California, the destination marketing organization for Sonoma Valley, today announced its new Executive Director, Tim Zahner, who will take the reigns on August 20.

“We [the board] spent a lot of time searching for the right candidate to lead the Sonoma Valley Visitors Bureau,” said board President Hunt Bailie. “Sonoma Valley is a world-class place to visit with a great local community, and we needed to find someone who understands who we are at our core, while also having the skills to promote the incredible experiences, businesses, organizations and events we have here. Tim is the perfect fit.”

Zahner was most recently the Chief Operating Officer of Sonoma County Tourism, after serving as the Interim CEO and as the Chief Marketing Officer of Sonoma County Tourism for more than 10 years. During the October 2017 wildfires he led SCT’s immediate response from the hospitality industry as well as the “open for business” messaging in the months following. Zahner has experience in communications and marketing, organizational development and strategy, having been part of Sonoma County Tourism’s growth from a $3 million to an $8.5 million marketing and sales organization.

Some of the programs he was integral in rolling out include off-season promotions, a robust content and video strategy, public relations programs and a community engagement program that worked with stakeholder groups to address tourism issues.

“I look forward to working with the entire Sonoma Valley community as we create a sustainable hospitality economy,” Zahner said. “Sonoma Valley is a community of farmers, artisans and families that attracts visitors from around the world. I am ready to join with the staff and board at Sonoma Valley Visitors Bureau to continue their good work and look forward to working with the community to benefit Sonoma Valley.”

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